The Yard Blog
Insights & Guides
Campus marketing, creator economy trends, and everything brands need to know about Gen Z.
A Letter from the Founders
Why we built The Yard — and why campus marketing will never be the same.
Latest
7 Best College Influencer Marketing Platforms in 2026
We compared the top platforms connecting brands with Gen Z creators on campus. Here’s how they stack up.
Why Every Brand Needs a College Ambassador Program in 2026
Campus ambassadors drive more authentic engagement than traditional influencers. Here’s the data behind the trend.
The Complete Guide to Student Organization Sponsorships
How brands can partner with greek life, clubs, and student orgs to reach thousands of students per campus.
How Gen Z Forms Brand Loyalty on College Campuses
Research shows college is the #1 window for building lifelong brand preferences. Here’s what that means for your marketing strategy.
Running UGC Campaigns with College Creators: A Playbook
Step-by-step guide to launching user-generated content campaigns that feel authentic to Gen Z audiences.
Campus Events vs. Digital Campaigns: Which Drives More ROI?
We break down the numbers on in-person brand activations versus social-only campaigns on college campuses.