Ivy League
Launch pop-up
Beta
Connects brands and college students
Join as a
trusted by fraternities at
What is The Yard?
The Yard bridges brands and college campuses. We connect companies with Greek life, athletes, student organizations, and individual creators to run authentic events and campaigns that reach Gen Z consumers at the moment they're forming lifelong brand preferences.
9:41
The Yard
Active now
iMessage
Why The Yard
Built different✦ from
other platforms
01
Verified authenticity
.edu email verification ensures you’re working with real students, not fake accounts or random influencers pretending to be college kids.
02
Campus-specific matching
Our AI recognizes that Harvard culture ≠ UMiami culture. We match brands with creators who actually understand their specific campus, not generic “Gen Z” inventory.
03
Real campus influence
Connect with sorority social chairs, club presidents, and student leaders who drive actual conversations - not just followers.
How it works
Source: Students and orgs apply to you.. Find creators. Filter by campus and niche
On campus
What brands
run between
classesWhat brands run between classes
Northeastern
Sorority sampling
UCLA
Instagram takeover
Harvard
Campus activation
Game day
Sideline sampling
Creator Profiles
Find people who
actually
move campus culture
Not just who has the most followers.
98%
Sarah Johnson
UCLA · Junior
15.2Kfollowers
·8.5%eng.
·4.9
StreetwearSkincareLifestyleFashionBeauty
@sarahjohnson·12 collabs
View
Smart Search
Ask The Yard.
Seriously, anything.
|
The Community
Where campus meets brand.
Find creators, launch campaigns, grow together.
FAQ
Common questions,
straight answers
