Brand Agreement

1. Scope of Access

A Brand may access personal information and Creator data through the Platform only in connection with the Brand’s own campaigns. This includes the profiles, contact details, social media analytics, application materials, deliverables, and exported data of Creators who have applied to, been contracted for, or participated in that Brand’s campaigns.

The Platform does not provide, and a Brand may not attempt to obtain, bulk access to or a full export of the Creator database or of any data outside the Brand’s own campaigns.

2. Permitted Use

A Brand may use the personal information and Creator data it accesses solely for its own internal purposes of operating, evaluating, and reporting on the specific campaign(s) for which the data was provided. Any other use requires the Creator’s and The Yard’s prior written consent.

3. Use Restrictions

As a condition of access, the Brand agrees that it will not:

• No resale. Sell, rent, license, sublicense, or otherwise commercialize any personal information or Creator data obtained through the Platform.
• No onward disclosure.Disclose, share, publish, or transfer such data to any third party, except (a) through the Platform’s own sharing features (such as token-based shared analytics links, which exclude emails, phone numbers, and payment information), (b) to the Brand’s own service providers acting under written confidentiality obligations consistent with this Agreement and solely to support the relevant campaign, or (c) as required by law.
• No unrelated or independent use. Use such data for any purpose unrelated to the specific campaign for which it was provided, including building or augmenting a separate or competing database, profiling, training machine-learning models, or conducting marketing or outreach unrelated to that campaign.
• No circumvention. Use the data to contact or transact with Creators outside the Platform in violation of the Anti-Circumvention provisions of the Terms of Service.
• No re-identification. Attempt to re-identify any data that has been aggregated or de-identified.

4. Shared Analytics Links

Shared analytics links generated by a Brand are token-based and expire on the schedule the Brand configures. They expose only aggregated performance metrics and never include emails, phone numbers, or payment information. The Brand is responsible for distributing links only to intended recipients and remains bound by the restrictions in Section 3 with respect to any data accessible through them.

5. Security

The Brand will protect personal information and Creator data using reasonable administrative, technical, and physical safeguards appropriate to its sensitivity, and will restrict access to personnel who need it for the relevant campaign. The Brand will promptly notify The Yard of any actual or suspected unauthorized access to or disclosure of such data.

6. Retention and Deletion

The Brand will retain personal information and Creator data only as long as needed for the relevant campaign. The Brand will delete such data (including any local or exported copies) promptly upon the earliest of: the data no longer being needed for the campaign; a request from the Creator or The Yard; or termination of the Brand’s account, except where retention is required by law.

7. Compliance with Law

The Brand will comply with all applicable data protection and privacy laws in its use of personal information obtained through the Platform, and will honor any privacy rights requests forwarded to it by The Yard with respect to data in the Brand’s possession.

8. Enforcement

Violation of this Agreement is a material breach of the Terms of Service and may result in suspension or termination of the Brand’s account, fees or liquidated damages, and legal enforcement. This Agreement survives termination of the Brand’s account with respect to data the Brand obtained while it had access.

9. Contact

Questions about this Agreement may be sent to alice@thecollegeyard.com. Privacy-specific requests should go to alice@thecollegeyard.com.